Jobmap
The system behind systematic growth.
Jobmap is our own platform for identifying, quantifying, and prioritizing customer opportunities. It runs through everything we do.
Discovery needs a system.
Research often ends up scattered across canvases, interview notes, surveys, spreadsheets, and presentations. Jobmap keeps the work in one shared structure, so needs can be compared, decisions can be traced back to their evidence, and insight can be used again.
We built it for our own work. Clients use it with us during an engagement, and can keep using it afterwards. Here is how it comes together, from first map to funded idea.
01
Map the landscape
Jobmap maps every role in your business ecosystem and what each of them is trying to get done. The full picture of who matters, and why, in one view.
02
Ask the right questions
An integrated survey module, purpose-built for Jobs to Be Done, makes it easy to gather data on where these roles struggle.
03
Evidence that builds itself
Rich analytics compute automatically as survey answers come in. Opportunities become visible while the research is still running.
04
Analysis that finds the patterns
Tailor-made AI analysis spots the patterns in the data and turns them into focused briefs, ready to share with the team.
05
Ideate on evidence
With data-driven insights as the starting point, teams ideate solutions together. Every proposal traces back to a real, measured need.
Every insight stays connected to the evidence behind it, and stays useful long after the project ends.
See how Jobmap works on a real decision.
The best way to understand the platform is to see it applied to a question you care about.