Jobmap
The shared system behind the work.
A repeatable capability needs more than a method. Teams need a common structure for customer knowledge, research and decisions.
Why Jobmap exists.
Jobmap is the platform we built to support that structure. It keeps customer jobs, needs, measurements, opportunities and priorities connected over time, so each initiative builds on the work before it.
We built it for our own work. Clients use it with us during an engagement, and can keep using it afterwards.
Structure the problem space
Give teams a common model of customers, jobs and needs.
Measure and prioritize opportunities
Quantify which customer needs are most important, how well they are served and where the strongest opportunities exist.
Build organizational memory
Keep evidence, priorities and decisions accessible for the next initiative.
Inside Jobmap
01
Scope the right research
Start with the business decision, not a predefined study. Jarvis works as an AI sparring partner to explore research directions, surface assumptions and define what needs to be learned before the study begins.
02
Gather the evidence
Turn the research direction into structured customer needs and quantitative research. Jobmap keeps the survey, responses and needs they measure connected in one system.
03
See where the opportunities are
As the research comes in, Jobmap measures which needs are important, how well they are currently served and where important needs remain underserved. Opportunities become visible and comparable.
04
Turn evidence into direction
Bring the strongest opportunities, patterns and supporting evidence together to decide where to focus. The result is a clear basis for market, product and innovation decisions.
Everything stays connected.
The research scope, customer jobs, needs, evidence and priorities remain in Jobmap, ready to inform the next initiative.
See how Jobmap works on a real decision.
The best way to understand the platform is to see it applied to a question you care about.