Our mission
Viable Labs exists to close the gap between the ability to build and the ability to decide what to build. We help product organizations strengthen the insight side of discovery so decisions about products, AI, and automation are based on real evidence about customer needs rather than assumptions.
Who we work with
We partner with organizations facing high-stakes product and innovation decisions, including:
Digital product organizations
Industrial and manufacturing companies
Consumer goods and physical product companies
Innovation, R&D, and strategy teams
What unites these organizations is the need to make product decisions they can explain and stand behind before committing significant time, money, and people.
Meet the founders
Partners in democratizing JTBD research
Lars Ihle
Partner & Co-Founder
Strategist
Lars works with product and leadership teams on Jobs-to-Be-Done and needs-based innovation. His focus is on shaping discovery, strategy, and decision-making so customer insight translates into clear product and business direction.
Expertise:
Contact:
Torstein Torblå
Partner & Co-Founder
Analyst
Torstein specializes in quantitative JTBD research and analysis. He leads the development of Jobmap's analytical and AI foundations, helping teams turn customer data into reliable insights that inform product strategy.
Expertise:
Contact: