Lars Ihle
Partner and co-founder
Lars works with product and leadership teams on Jobs-to-Be-Done, product discovery, strategy, and operating models. His focus is turning customer insight into clear product and business direction.
The people behind Viable Labs.
Viable Labs combines strategy, Jobs-to-Be-Done, quantitative research, and technology, with the aim of making thorough growth work easier to repeat.
40 years
of combined experience
100+
research and strategy engagements across our careers
These figures reflect the founders' careers, including work completed before Viable Labs was founded.
Why Viable Labs exists.
We started Viable Labs to strengthen the decisions that come before major investment and delivery. The work connects a deep understanding of customers with quantitative evidence, strategic judgment, and technology built for the task.
Principles
Evidence before conviction
Strong opinions should become stronger, or change, when the evidence arrives.
Precision without theatre
Complex decisions need clear thinking, not inflated language.
Capability over dependency
The work should leave teams better able to make the next decision.
Technology in service of judgment
Tools should make rigorous work faster and more reusable, without pretending to replace human context.
Founders
Torstein Torblå
Partner and co-founder
Torstein specializes in quantitative Jobs-to-Be-Done research, statistics, AI-assisted analysis, and data-driven product strategy. He leads the analytical and technology foundations of Jobmap.