Systematic growth.
Build a repeatable way to find and pursue the right growth opportunities.
We give your teams the methods, tools and structure to make better growth decisions, and the capability to do it repeatedly.
Building solutions has become faster and cheaper. Knowing which problems are worth solving has not.
Most organizations are systematic about building solutions. Far fewer are systematic about understanding customer problems.
We help teams make that work rigorous and repeatable, with customer evidence, quantitative methods and a shared system that gets stronger with every initiative.
Apply it to key growth decisions
Which markets should we pursue?
Compare needs and opportunities across customers, segments or markets.
Which customer problems are worth solving?
Identify where important needs remain underserved and where better solutions could create value.
Where should we focus our innovation investment?
Turn customer evidence into priorities across products, portfolios and initiatives.
From evidence to action
01
Research
Make the problem space measurable.
We combine hands-on quantitative research with methods your teams can reuse to understand customer jobs, identify unmet needs and measure where the strongest opportunities exist.
02
Strategy
Turn evidence into choices.
Use customer evidence to decide where to focus, which opportunities fit your capabilities and where investment has the strongest potential.
03
System
Make it part of how you work.
Embed the methods, evidence and Jobmap into ongoing innovation work, so teams build on what the organization already knows.
The approach.
Our research approach is based on Quantitative Jobs to Be Done. It measures which customer needs are most important and how well they are currently served, making underserved opportunities visible and comparable.
We combine this with Jobmap, a bespoke platform that provides shared structure from defining research and mapping customer needs to measuring opportunities, setting priorities and developing ideas.
Together, they create a repeatable system for identifying, assessing and pursuing the growth opportunities with the highest potential.
From evidence to capability
Each engagement builds the capability to do it again.
The knowledge is structured and carried forward in Jobmap.
Who we work with.
We work with established organizations that want to make systematic growth a core capability, not a one-off exercise. Companies ready to move from isolated growth decisions to a repeatable, evidence-based way of identifying and prioritizing opportunities across products, portfolios, markets and innovation investments.
Our experience spans
- Software
- Industrial and manufacturing
- Consumer goods
- Data-heavy industries
About Viable Labs
40 years
of combined experience
100+
research and strategy engagements across our careers
Lars Ihle has spent his career working with strategy and Jobs to Be Done.
Torstein Torblå brings expertise in quantitative research, statistics and applied AI.
Viable Labs combines these disciplines to help companies develop the ability to understand customers more deeply and make better growth decisions.
About Viable LabsWorking with Viable Labs
Build the capability through real decisions.
We work alongside teams on real growth and innovation challenges, from focused research and workshops to longer-term capability building.
See how we workJobmap
The shared system that makes the capability repeatable.
Keep customer knowledge, research and priorities connected, so each initiative builds on the work before it.
Explore Jobmap