Systematic growth.
We help companies work with growth in a systematic way, grounded in customer research, clear strategy, and technology built for the purpose.
Growth, treated as a discipline.
Consistent growth rarely comes from one exceptional idea. More often it comes from a steady way of working: understanding customers well, making deliberate choices, and learning along the way.
We help companies build that way of working.
01 Research
See what matters.
Understand customer needs, market tensions, and underserved opportunities, through both qualitative and quantitative research.
02 Strategy
Turn evidence into direction.
Make clear choices about which opportunities to pursue, where to focus, and what is worth investing in.
03 Technology
Make rigor repeatable.
Give the work structure, keep what is learned, and make the method easy to return to.
How we work.
Our work rests on Jobs-to-Be-Done and quantitative needs research, carried out by people who have done this for a long time. Jobmap, our own platform, keeps the research structured, so findings can be traced and used again.
40 years
of combined experience
100+
research and strategy engagements across our careers
Services
Work on what matters next.
We work with leadership, product, innovation, and strategy teams on important growth decisions, from finding new opportunities to building a stronger internal way of working.
Explore servicesJobmap
The system behind systematic growth.
Jobmap gives opportunity discovery a shared structure, from research framing and needs mapping to measurement, prioritization, and ideation.
Explore JobmapTwo disciplines. One point of view.
Lars Ihle has spent his career in strategy and Jobs-to-Be-Done. Torstein Torblå comes from quantitative research, statistics, and applied AI. Viable Labs is where the two meet.
About Viable Labs