Systematic growth.
Build a repeatable way to identify and pursue the right opportunities.
Viable Labs gives you the methods, tools, and structure to build the internal capability to make better, more accurate growth decisions.
Growth as an internal discipline.
Today, teams can generate ideas and prototypes faster than ever. But speed alone does not create advantage. The companies that outperform others are those that build strong evidence of unmet customer needs before developing solutions.
We help you build that discipline inside your organization. Leadership gains a clearer basis for investment decisions, and teams work from the same customer evidence. Over time, your understanding of customers becomes deeper, sharper and more valuable.
01
Research
Understand where value is created.
We equip your teams with practices and methods that reveal what customers are trying to achieve, where they struggle and which needs remain underserved. This creates a shared foundation for discovery and moves important decisions beyond individual opinions and isolated insights.
02
Strategy
Decide where to focus.
We help leadership translate customer evidence into clear strategic choices. Together, we identify which opportunities are most valuable, which fit your capabilities and where investment has the strongest potential.
03
System
Make the discipline repeatable.
We embed practical methods and Jobmap into the way your teams work. Each project adds research, customer needs and decisions to a shared knowledge base. Because what customers are trying to achieve are stable over time, the research keeps its relevance. Your organization can build on what it already knows instead of starting again with every initiative.
How we work.
Our approach is based on Quantitative Jobs to Be Done, a method used by several of the world's leading companies, but still relatively unknown in Europe.
We combine this with Jobmap, a bespoke platform that provides shared structure from defining research and mapping customer needs to measuring opportunities, setting priorities and developing ideas.
Together, they create a repeatable system for identifying, assessing and pursuing the growth opportunities with the highest potential.
Who we work with.
We work with established organizations that want to make systematic growth a core capability, not a one-off exercise. Companies ready to move from isolated growth decisions to a repeatable, evidence-based way of identifying and prioritizing opportunities across products, portfolios, markets and innovation investments.
Our experience spans
- Software
- Industrial and manufacturing
- Consumer goods
- Data-heavy industries
About Viable Labs
40 years
of combined experience
100+
research and strategy engagements across our careers
Lars Ihle has spent his career working with strategy and Jobs to Be Done.
Torstein Torblå brings expertise in quantitative research, statistics and applied AI.
Viable Labs combines these disciplines to help companies develop the ability to understand customers more deeply and make better growth decisions.
About Viable LabsServices
Bring greater confidence to your next growth decision.
You may be choosing which market to enter, which customer problem to solve, where to invest across a portfolio or how to set a clearer innovation direction.
We help you build the evidence behind that choice and turn it into a practical direction for leadership and teams.
Explore servicesJobmap
The operating system for innovation.
Jobmap brings customer jobs, research, opportunities and priorities into one shared system.
Teams can access and share customer insights in one place. Because customer jobs remain stable over time, the research can stay relevant for future decisions or innovation projects.
Explore Jobmap