Quantitative Jobs-to-Be-Done Research
Eliminate guesswork from your next big bet
Replace uncertainty with clarity. Our structured research reveals where unmet customer needs exist and where focused action—big or small—can drive meaningful results.
Why Needs-Based Segmentation Gives You an Unfair Advantage
Demographic segmentation assumes people want the same things because they share traits like age or income. But customers don't buy products because they're 35 or live in Oslo—they buy to solve a problem.
Segmenting by needs—what customers are trying to get done—reveals demand patterns that demographics can't. It helps you spot underserved groups no one else sees, align your product with real goals, and move faster with less waste.
Example
Crop Farmer Outcome Analysis
How different farmer clusters prioritize outcomes when ensuring optimal crop yield
What Defines Each Cluster
The outcomes that most differentiate these farmer segments
Tech-driven Farmers
Data & Analytics Focus
Efficiently analyze data trends
Opportunity Score: 16.8
Tech-driven farmers see a massive opportunity in data analytics. While 98% consider it important, only 28% are satisfied with current solutions, creating a 16.8-point opportunity score. This gap reflects their desire for advanced AI-powered insights and predictive analytics that traditional farming tools don't provide.
Sustainability-Focused Farmers
Environmental Focus
Safely handle chemical use
Opportunity Score: 16.3
Sustainability-focused farmers prioritize environmental safety above all. 97% find safe chemical handling important, but only 31% are satisfied, yielding a 16.3-point opportunity score. They seek organic alternatives, precision application methods, and tools that minimize environmental impact.
Traditional Farmers
Proven Methods Focus
Flexibly negotiate pricing
Opportunity Score: 12.8
Traditional farmers focus on practical economics. 88% value flexible pricing negotiations, but only 48% are satisfied, creating a 12.8-point opportunity score. They rely on long-standing relationships and need better tools to navigate volatile markets while maintaining their trusted approach.
Clarity that drives action
Which features drive adoption before building them
Where to invest to deliver high product value
What your product is really hired to do
How to align across teams with one shared customer understanding
Our Research Process
Rigorous methodology, AI-accelerated execution
Job mapping
Detailed job map design, with job steps and success metrics
Tailored AI system
Survey Creation & Launch
Importance-vs-satisfaction questionnaire with statistical sampling methodology
200+ responses
AI-Powered Analysis
Opportunity Score calculation with cluster analysis
Automated processing
Strategic Synthesis
Business recommendations with prioritized opportunity areas and segment insights
Expert analysis
What's Included
End-to-end Q-JTBD Research
Complete Job Map
A complete overview of the entire job your customers perform as they use a product or service, giving your team a new perspective on what they are solving.
Opportunity Score Rankings
A ranked list of where customers struggle in performing a job, giving your team clear problems to solve.
Customer Segments
A breakdown of your customer base by need, not demographics, showing how different groups approach the same job differently.
Strategic Recommendations
Clear next steps and prioritized opportunities, turning insights into actionable business strategy.
Investment & Timeline
Strategic research–fast, focused and lightweight for your team
4 weeks end-to-end
2-3 hours of your time per week
Interactive deliverables included
AI chat for ongoing insights
Wondering if this is right for you?
Let's talk through your goals and see if quantitative JTBD is the right tool for the job.