Capability-Building Program
Do-With-You JTBD Training & Coaching
Transform your team from feature-focused to outcome-obsessed. Our program embeds Jobs-to-be-Done thinking into your product operating model through hands-on coaching and real project application.
5-Phase Learning Journey
From JTBD foundations to self-sufficient execution
Blended learning format
Foundations
Core JTBD theory, outcome language, and customer job mapping fundamentals
Live workshops + async reading
Self-Serve Mapping
Hands-on practice creating job maps for your actual products and customers
JobMap labs + peer review
Quantitative Validation
Survey design, statistical analysis, and opportunity score interpretation
Live coaching + real surveys
Idea Lab
Solution ideation, concept validation, and roadmap prioritization using JTBD insights
Workshop sprints + mentorship
Scale-Up
Organizational embedding, process integration, and team capability multiplication
Strategic coaching + rollout support
Learning Outcomes
What your team will master
Outcome Language Fluency
Speak in customer jobs, not product features. Transform how your team thinks about product requirements.
Research Methodology
Design and execute importance-satisfaction surveys, interpret statistical significance, calculate opportunity scores.
Strategic Prioritization
Use quantified customer insights to make evidence-based roadmap decisions instead of opinion-driven debates.
Cross-Functional Alignment
Create shared customer understanding across product, engineering, marketing, and sales teams.
Why Our Training Works
Beyond generic product management courses
Real Project Application
Work on your actual products, not theoretical case studies. Every exercise drives immediate business value.
AI-Powered Tools
Master Jobmap platform while learning theory. Graduate with both knowledge and practical tools.
Organizational Embedding
Focus on lasting change, not just individual skills. Transform how your entire team operates.