Jobmap: The Operating System for Value Discovery
An AI-powered platform dedicated to Value Discovery.
Many organizations and teams jump straight to ideas, features, or technology. Jobmap provides a structured collaboration workspace that enable teams to quickly identify, quantify, and prioritize customers' most important problems, before committing to a solution.
Stop Using the Wrong Tools for Discovery
To understand what Jobmap does, you must understand what it replaces.
| If you want to... | Don't use... | Use Jobmap because... |
|---|---|---|
Manage Discovery | Jira or Linear These manage delivery (building the solution). | Jobmap manages discovery (defining the problem). |
Structure Insights | Miro or Mural These are unstructured canvases where data gets messy. | Jobmap provides a strict ontology (Jobs, Steps, Outcomes) to ensure data is structured and comparable. |
Validate Needs | Typeform Generic tools create generic data. | Jobmap is a specialized engine for generating and analyzing JTBD importance/satisfaction data. |
If you want to...
Manage Discovery
Don't use...
Jira or Linear
These manage delivery (building the solution).
Use Jobmap because...
Jobmap manages discovery (defining the problem).
If you want to...
Structure Insights
Don't use...
Miro or Mural
These are unstructured canvases where data gets messy.
Use Jobmap because...
Jobmap provides a strict ontology (Jobs, Steps, Outcomes) to ensure data is structured and comparable.
If you want to...
Validate Needs
Don't use...
Typeform
Generic tools create generic data.
Use Jobmap because...
Jobmap is a specialized engine for generating and analyzing JTBD importance/satisfaction data.
Core Capabilities
Jobmap is designed to support value discovery in a modern age - not replace judgment.
Define the Problem Space
Collaborative Research Scoping
Define the boundaries of your research before you start.
Whether studying external customers or internal workflows, this module helps teams align on the specific problem space to ensure the research yields actionable data.
Visual Job Mapping
Define the Problem Space Explicitly.
Deconstruct the customer's "Job-to-Be-Done" into a rigorous hierarchy. Collaborate in real-time to map job steps, desired outcomes and emotional needs in one visual workspace.
Measure & Analyze
Automated Survey Generation
JTBD discovery surveys - ready in seconds.
Stop manually building complex questionnaires. Jobmap instantly converts your mapping structure into a ready-to-launch JTBD survey, complete with logic and correct ontology.
Instant Opportunity Analytics
End the political prioritization battles.
Move beyond opinion. Data flows directly from the survey back into Jobmap to generate objective opportunity scores and scatterplots. You see exactly where customer needs are unmet immediately.
Prioritize and Ideate
Evidence-Based Ideation
Run structured workshops that link solutions directly to data.
The Ideation Module integrates survey results into the brainstorming process, allowing facilitators to anchor every new idea to a validated customer problem or "opportunity area."
Concept De-Risking
Validate before you build.
Opportunities are prioritized based on actual unmet needs. Team members rate ideas on feasibility, viability, desirability, and usability, leveraging their core competencies to de-risk concepts before committing effort.
Built for Lasting Impact
Beyond the workflow, Jobmap creates durable value for your organization.
A Living Insight Repository
Stop insights from dying in slide decks.
Instead of letting data decay in isolated files, Jobmap acts as a durable system of record. Past research remains accessible, reusable, and additive, building a compounding library of customer knowledge.
Traceability & De-Risking
Connect the dots for leadership.
Create a clear line of sight from customer struggle to strategic bets. When you link investment decisions directly to validated data, your roadmaps become easy to defend.